We just won an ADDY for this campaign!!!!!
Check out all the winning work from the The 2011 Rochester ADDY® Awards,
sponsored by the Rochester Advertising Federation.


In this ad campaign, we wanted to capture the idea that the style of Ray-Ban
sunglasses a person wears is often a form of self expression essential to that
person's identity. We chose to illustrate three different people, a fashionista,
a musician, and an artist, with pen and ink to capture the idea that Ray-Bans,
like drawing, are a form of self expression.

Collaboration with Chelsea McNamara
Photography by Chelsea McNamara


© Kristin Stevenson 2011