Assignment:
Ace Valley needed to launch their new cannabis-infused sex gummies called Lust & Thrust.
Approach:
At the retail level, budtenders are extremely important in educating the cannabis customer. A play on the iconic Kama Sutra, decks of Canna Sutra cards were given to budtenders to help educate them and gain their favor when they were talking to their customers about cannabis options.
Results:
The product launch was a huge success – cannabis retail outlets sold out of all product within a week.